Here are some top strategies for selling Dallas Cowboys tickets online:
Cowboys season ticket holders can reach up to 5x the buyers by listing through TiqAssist. TiqAssist will broadcast your seats to 10+ of the top resale marketplaces, and manage the ticket pricing for you.
The best marketplaces to sell Dallas Cowboys tickets are Stubhub, SeatGeek, and Ticketmaster. Note that VividSeats currently only supports the resale of physical tickets or PDF e-tickets.
You can start selling Dallas Cowboys tickets when the NFL Schedule is released. The NFL schedule is released in early to mid-May, and most resale marketplaces activate the games for resale within hours of the announcement.
You can generally start to sell Dallas Cowboys season tickets with TiqAssist within 2 business days of signing up for service.
Dallas Cowboys season tickets are worth it depending on the performance of your team, the way you manage your season ticket, and the value you place on the community and attendance of games. Learn more about whether Cowboys season tickets are worth it for you here.
The top four resale marketplaces that Dallas Cowboys ticket buyers go to are fairly evenly split between Ticketmaster, Stubhub, SeatGeek, and VividSeats. Gametime is popular as well for last-minute Dallas Cowboys ticket purchases.
There are no federal or state laws prohibiting the resale of Dallas Cowboys tickets. However, certain states have rules and regulations regarding whether a broker license is required, how much above face value you can list the tickets for, and whether you can sell the tickets on the stadium’s premises.
To learn more about best practices around how to sell Dallas Cowboys tickets, read our blog articles on “How to Resell Tickets Online” and “Best Ways to Sell NFL Tickets.”
The recommended way to sell Dallas Cowboys preseason tickets is to list them as early as possible, as market value decreases dramatically over time.
Dallas Cowboys preseason tickets typically lose value over time because there is very little buyer demand, given most key players either don’t play or play limited snaps.
Dallas Cowboys season ticket holders have the option to purchase their seats for home playoff games, typically at a discount from the public. Most Dallas Cowboys season ticket holders can enter a lottery to get Super Bowl tickets, should the Dallas Cowboys advance.
For advice on how to manage Dallas Cowboys playoff season tickets, check out our blog about managing NFL playoff tickets.
List Cowboys playoff tickets as early as possible. You can start to sell Cowboys Playoff tickets as soon as the resale marketplaces support it. Take advantage of the short sales spikes that happen when:
For more advice on how to sell Braves playoff tickets, check out our blog on selling NFL playoff tickets.
When deciding whether or not to renew Dallas Cowboys, consider:
Pro Tip: The Dallas Cowboys’s opponents for the upcoming season are finalized as soon as the preceding regular season concludes. Check next season’s matchups to see if you are interested in next year’s slate, or if any high-value opponents will make season tickets more worth it on the resale market.
If you’re on the fence about renewing your season tickets, consider using TiqAssist to make season ticket resale simple. We broadcast your seats on 10+ marketplaces with one tap, and handle repricing with our advanced pricing algorithms. Sign up for TiqAssist.
The Dallas Cowboys require a “Seat Option,” similar to what other teams call a personal seat license, to purchase season tickets at AT&T Stadium.
A Dallas Cowboys Seat Option grants you the rights to a particular seat within AT&T Stadium. Seat Options are a one-time cost paid upfront, which gives you the right to purchase Dallas Cowboys season tickets each year. Payment plans may be available for both the Seat Option and season tickets.
Seat Options typically start at $4,000. Learn more about Dallas Cowboys PSLs in our Guide to Personal Seat Licenses.
You can buy a Dallas Cowboys personal seat license here. These seat licenses are a one-time purchase that you can sell later.
You can sell Dallas Cowboys personal seat licenses here. Before listing, check comparable inventory to determine the best price for your Seat Option.
Frustrated with managing Cowboys season tickets but not ready to sell your Seat Option? TiqAssist is a service that makes season ticket resale simple. Get a free quote for your tickets here.
Fans can get Dallas Cowboys season tickets by heading to their season ticket website. Call the number or fill out the form under “Contact Us” to begin the process.
You can access your season ticket account by going to your Cowboys season ticket account manager through web browsers.
For the app experience, you can download the SeatGeek app for iOS or Android.
The price of Dallas Cowboys season tickets varies based on the location of seats. Costs for Cowboys season tickets start at around $100 per game for the 400s section.
To transfer your Dallas Cowboys tickets, go to your Cowboys season ticket account manager on your phone or desktop. Click on “Manage Tickets” (depending on your device, it may be “Tickets” or “My Events”) and then click on the game that you want to transfer. Lastly, click the “Transfer” button and fill in the required information.
Every ticket is professionally priced, monitored, and repriced.
Tickets list on over 10+ marketplaces reaching 5x the buyers.
No tickets go unsold, guaranteed!
| Rank |
Game Value
The Game Value is the average resale value relative to the most expensive game of the season. Example: A game value of 5.0 is worth 50% of the most expensive game of the season which is a 10. |
Day | Date | Opponent | Special Events |
|---|---|---|---|---|---|
| 1 | 10.0 |
Week-end game
Sun |
Nov 15, 2026, 3:25 PM | San Francisco 49ers | |
| 2 | 8.6 |
Week-end game
Thu |
Nov 26, 2026, 12:00 PM | Philadelphia Eagles | 🦃 Thanksgiving Day |
| 3 | 5.5 |
Week-end game
Sun |
Sep 20, 2026, 3:25 PM | Washington Commanders | |
| 4 | 5.3 |
Week-end game
Sun |
Sep 13, 2026, 7:20 PM | New York Giants | |
| 5 | 4.9 |
Week-end game
Thu |
Oct 8, 2026, 7:15 PM | Tampa Bay Buccaneers | |
| 6 | 4.7 |
Week-end game
Sun |
Dec 27, 2026, 7:20 PM | Jacksonville Jaguars | |
| 7 | 4.7 |
Week-end game
Sun |
Nov 22, 2026, 12:00 PM | Tennessee Titans | |
| 8 | 4.6 |
Week-end game
Sun |
Nov 1, 2026, 12:00 PM | Arizona Cardinals |
