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NFL | Jul 27, 2023 | 7 min read

The New Way to Resell NFL Tickets Like A Pro (2024)

Written by
Chris Babu
NFL fans who sell NFL tickets

Welcome to the 2024-2025 NFL Season

It’s an exciting time of the year for NFL fans, with a wild offseason of trades and signings moving superstar players around the league.

The talent level across the AFC and NFC has exploded, making every Sunday interesting to watch. It seems the NFL’s efforts against tanking are working, as there are fewer teams than in years past fielding non-competitive (and non-interesting) rosters. How does this change how to resell NFL tickets?

Key Dates for the NFL Season

When does the NFL schedule come out?

The NBA schedule release occurs in mid-May, with the most recent schedule release taking place on 05/11/2023. This is the optimal time to sell NFL tickets.

When does the NFL season start?

The NFL season kicks off on 09/05/24. Here are some other key dates for the NFL season to know to resell NFL tickets:

  • 08/08/24: NFL Preseason begins
  • 08/25/24: NFL Preseason ends
  • 09/05/24: NFL Regular Season begins
  • 01/05/25: NFL Regular Season ends
  • 01/11/25: NFL Playoffs begin
  • 02/09/25: Super Bowl LIX

The Best Way to Resell NFL Tickets

List on Schedule Release Day.

  • It’s a seller’s market.
  • Early buyers will pay more.
  • No impact from player injuries.
  • Fan excitement peaks.

Most of your time trying to resell NFL tickets should be spent on schedule release day. Try to plan out the games you plan to attend immediately and sell the basketball tickets for the other games.

The NFL is doing all the work to make sure everything is exciting about the next season, so we recommend you catch the wave of volume before it slows down.

If you’re a season ticket holder, we go into more detail below.

NFL Players And Fans Who Sell NFL Tickets

How to Sell NFL Tickets on a Resale Marketplace

Look at Similar Seats

You can price check your NFL tickets by finding listings that are:

1) Similar or closer in distance to midfield

2) Five rows behind you or closer to the field

If you have seats near the home bench, look at seats on the home side of the field. The same goes for visitor-side seats. Seats on the side of the field with the home team’s players carry a slight premium, so don’t compare those seats to seats on the other side of the court.

Find the cheapest seats that meet the above criteria, then price above or below based on the below information.

Bundle 3+ seats together and get a premium.

It’s harder to find three or more seats together relative to a pair, so buyers need to generally pay a premium of 10-15% for three seats together. If you can sell five or six seats, you might command as much as a 30% premium over a pair.  Buyers looking for that many seats typically plan ahead, which means buying when prices are higher in the life cycle of a ticket.

If you have three or more seats and can’t find comparable seats to price against, consider looking at a comparable pair of seats and pricing 15-30% above that pair.

Compare the Ticket Marketplace Prices

Ticketmaster, Stubhub, and other marketplaces can have wildly different prices. Sometimes one marketplace doesn’t have much supply on-hand, which can lead to prices that are unrealistically high.

The marketplace with the higher number of listings for your team is likely to be a better proxy of what the true market value of the tickets.

NFL field where fans buy and sell NFL tickets.

Factors that Impact How to Sell NFL Tickets

Watch out for these factors, and you will be able to predict the price direction of tickets with much greater accuracy. We sort out these factors into negatives and positives to make it easier to decide how to sell NFL tickets. The negative factors can drive the price down, so you should likely price your tickets lower preemptively to get a sale before further selling pressure kicks in. On the opposite side, the positives are great for the price.

Negatives:

  • Selling within one month of the game. The closer the game, the lower the prices will be in general
  • The home team is likely not going to the playoffs or underperforming expectations
  • Key injuries to either the home team or the visiting team
  • Low resale value opponents
    • Bad team, minimal legacy, doesn’t draw well on the road
  • Bad weather

Positives:

  • Selling more than one month from the game. The further away from the game, the more you can sell your tickets for
  • The home team is performing to or better than expectations going into the season
  • Great resale value opponents
    • Either a legacy team, superstars, deep fanbase, or championship contender
  • Rivalry game
  • Big holiday
  • The opponent is performing to or better than expectations going into the season

How to Sell NFL Season Tickets

List Season Tickets on “Release Day” of the NFL Schedule

Following this advice will help you maximize the price you can get for your tickets.

List your tickets as far out from the event as possible. On the schedule release, there will be significantly higher buyer volume which will allow for higher season ticket pricing. There will be plenty of die-hard fans or planners who want the certainty of having the tickets in hand, particularly for the hottest games of the year.

You’ll get a premium over the others who try to sell NFL tickets but haven’t gotten around to listing their tickets or are waiting until closer to the game when they know whether they can attend or not. That means at the NFL schedule release there’s extremely limited supply and very high demand, which leads to a seller’s market. It will be easiest to resell NFL tickets at this time.

Additionally, you want to avoid negative factors that may come up and impact ticket pricing. For example, player injuries that happen on either the home team or the visiting team. Whether it’s a superstar that is injured or resting, that could reduce the value of the ticket in half or more.

If you are unable to list around the schedule release, we recommend selling at least five weeks in advance of the game. This is because most sellers list one to four weeks before the game, so you’ll want to get out in front of these sellers before they flood the market with inventory.

Also, sellers start feeling the time crunch as the game nears, at which point it’s a race to the bottom as sellers undercut each other. It will be much harder to resell NFL tickets at this time.

List early games and low-resale value opponents first

The earlier games typically see less hype, so you may want to consider listing these tickets lower than normal as these games have less buyer demand. If you know you are unlikely to attend these games, best to get out ahead of the falling prices and sell early.

Get your 2nd half tickets listed ASAP if your team may fall out of playoff contention.

Once the team loses sight of the playoffs, fans lose interest which leads to high supply and low demand, and prices tank.

Pay off your payment plan as soon as possible.

While a 0% interest payment plan seems great on the surface, you can’t list tickets that are not paid in full. Delaying reselling your listings can cost you significantly in the end via the lower resale prices that you are likely to encounter as the game nears.

The New Way to Manage NFL Season Tickets

As exciting as the NFL is right now, we know most season ticket holders can’t make it out to all the home games in the NFL schedule, so selling tickets through resale marketplaces is a necessity. That’s understandable – whether it’s weekday NFL games that end too late at night, weekend commitments, or you need to resell the most valuable NFL games to finance your season ticket investment.

Built for Sports Fans, By Sports Fans.

If you ever thought to yourself, “why do I spend so much time managing my tickets? Why isn’t there a solution for this?”

We thought the same thing, so we made TiqAssist.

Your tickets reach 100% of potential buyers through simultaneous listing on TicketmasterStubHubSeatgeekVividSeatsGametimeTickPick, and other exchanges. No accidental double-selling of tickets. Our Selling Breakdown graphic below goes into more detail on which marketplaces buyers go to in order to buy our tickets. 

Infographic about where to resell NFL tickets.
A breakdown of where TiqAssist sells tickets

Your ticket prices are automatically updated to sell for the highest price possible and you get a bird’s eye view with a dashboard of all your ticket listings in one place.

Saving you a ton of time and earning you more with automatic pricing.

On top of all this, TiqAssist guarantees that your ticket will sell. So you can have complete peace of mind and never lose out over tickets.

Built for sports fans, by sports fans, we want you to spend less time on your tickets and more time enjoying the game along with us!

Summary

Reselling NFL tickets has become more challenging as more marketplaces flood the resale market. Your best shot at success is listing as far in advance as possible and following our pricing tips above.

These tips were written by our selling experts. Follow us on social media to get more up-to-date information and the latest tips to give you an edge when selling tickets.

———

To learn more about best practices around ticket resale and the top ticket resale marketplaces, read our blog article on “How to resell tickets online.

If you enjoyed this article, you’ll love having TiqAssist’s selling experts and technology fully manage your ticket resale for you. Just click “List” for any game on your personalized dashboard and you’re done!

Learn more about how to sell NFL tickets for your favorite teams here.

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