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Dallas Cowboys · 2026 Ticket Resale Guide

Best Way to Sell Cowboys Tickets.

Our Cowboys resale guide delivers ticket pricing insights and a selling strategy built specifically for the Cowboys. Make smarter decisions about which games to sell, when to list, and what your seats are actually worth. Prefer to hand it off? TiqAssist manages the full resale process for you.Our Cowboys resale guide delivers ticket pricing insights and a selling strategy. Make smarter decisions about which games to sell, when to list, and what your seats are actually worth. Prefer to hand it off? TiqAssist manages the full resale process for you.
Quick Snapshot

Dallas Cowboys Ticket Resale Market Snapshot

The key facts every Cowboys season ticket holder should know before selling a single game.
BEST TIME TO SELL

Schedule Release

Best time list Cowboys tickets is right after the schedule release when resale values are at their highest. The earlier you list, the more potential buyers who see your tickets — improving your chances of securing a strong sale before the drop inside 50 days to game.
RISKIEST TIME TO SELL

Final 50 Days Before the Game

Cowboys prices decrease on average of 36% inside the final 50 days as ticket supply increases and urgency to sell grows. NFL prices decrease on average of 36% inside the final 50 days as ticket supply increases and urgency to sell grows.
Cowboys PRICES DROP

100% of Games Drop in Value 100% of NFL games drop in value.

Hoping for prices to increase is generally a losing strategy - list early to maximize your resale value.

Pro Tip:

The best season ticket sellers treat resale like a system, not a guessing game. This page covers when prices historically peak across the season, how to develop a resale strategy that maximizes your full-season return, and the most common mistakes that quietly cost sellers money.
Free Seller Tools

Tools Every Cowboys Ticket Holder Needs

Helpful data to decide which games to sell, when to sell them, and how to stay organized all season.

Spot the highest-value games on your schedule.

See which matchups rank highest and are worth selling.

Compare big matchups against lower-demand games.

Rank by value to know what to sell vs. attend.

Plan your season before prices start to move.

Early planning means selling at peak, not scrambling late.

Cowboys Season Management Spreadsheet

All 8 Cowboys home games ranked by resale value · Sortable by column

Cowboys Game Value Rankings 
8 home games · 2026-2027 season

Rank Opponent Day Game Value
Promo / Events
1
San Francisco 49ers
Nov 15, 2026, 3:25 PM
Week-end game
Sun
10.0
2
Philadelphia Eagles
Nov 26, 2026, 12:00 PM
Thu
8.6
🦃 Thanksgiving Day
3
Washington Commanders
Sep 20, 2026, 3:25 PM
Week-end game
Sun
5.5
4
New York Giants
Sep 13, 2026, 7:20 PM
Week-end game
Sun
5.3
5
Tampa Bay Buccaneers
Oct 8, 2026, 7:15 PM
Thu
4.9
6
Jacksonville Jaguars
Dec 27, 2026, 7:20 PM
Week-end game
Sun
4.7
7
Tennessee Titans
Nov 22, 2026, 12:00 PM
Week-end game
Sun
4.7
8
Arizona Cardinals
Nov 1, 2026, 12:00 PM
Week-end game
Sun
4.6
Showing top value Cowboys games · Game Values are on a 1-10 scale, based on market listings data analyzed shortly after the schedule release · Game values are calculated at schedule release when all games in the season are on equal footing. As opposed to real-time rankings which often negatively impact near-term games due to falling prices as the game approaches · Promo data sourced from the Bears official schedule.
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TiqAssist prices every game in your Cowboys season, monitors and adjusts pricing, and manages resale across 10+ marketplaces. All with a sale guarantee.*
*Does not apply to tickets where the user set a floor price.
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Ticket Pricing and Selling Strategy

How Cowboys Ticket Prices Change Over the Season

Not all resale windows are equal. Here's what the data shows about how Cowboys resale prices move across the season – and how TiqAssist responds to each period.
🔥 BEST WINDOW

SCHEDULE RELEASE (MAY)

Best time list Cowboys tickets is right after the schedule release when resale values are at their highest. The earlier you list, the more potential buyers who see your tickets — improving your chances of securing a strong sale before the drop inside 50 days to game.
👍🏼 GOOD WINDOW

JUNE UNTIL 50 DAYS TO GAME

Second-highest Cowboys sales prices of the season, but sales happen slower. We hold steady on pricing as long as the market prices are steady.
😬 HIGH RISK

INSIDE 50 DAYS TO GAME

Cowboys ticket prices fall 36% in the final 50 days as supply grows and urgency to sell grows exponentially.NFL ticket prices fall 36% in the final 50 days as supply grows and urgency to sell grows exponentially.

What Makes TiqAssist Pricing Algorithm AMP Different

Leveraging years of sales and listings data, we’ve built the most accurate ticket pricing model we’re calling AMP.
DATA DRIVEN PRICING

1 Billion+ Resale Data Points

Our algorithm is driven by years of listings and sales data. More data points = more accurate pricing.
ROBUST TICKET PRICING ALGORITHM

Pricing Driven by More Than Just Nearby Seats

AMP’s calculated the price relationship between your seats and every other seat in the stadium. Which allows AMP to price your seat leveraging any listing or sale in AT&T Stadium – more robust than looking at only current listings of nearby seats.
REACTING TO MARKET DEMAND DATA

Data-Driven Ticket Repricing

Repricing tickets accurately is key to maximizing resale value. AMP repricing is powered by various demand factors - the selling speed of your listed seats, stadium-wide selling speed for each game, and more!

AMP Pricing

TiqAssist's AMP pricing model watches selling patterns in real time and adjusts your listings automatically – so you don't have to think about any of this.
Have AMP Price My Tickets for Free →
Why Tiqassist Works

How TiqAssist Compares

Feature by feature – TiqAssist vs. the major marketplaces for Cowboys ticket resale.
TIQASSIST StubHub Ticketmaster SeatGeek
Listing on 10+ Sites
Reach up to 5x the buyers.
Automatic Ticket Pricing
Algorithm automatically adjusts prices over time.
List in 5 Seconds
One-click listing from your dashboard.
Automatic Ticket Transfer
TiqAssist manages the transfer to the buyer for you.
Sale Guarantee
Every listed ticket is guaranteed to sell.*
*Does not apply to tickets where the user set a floor price.
Yes
No
Limited / Manual
Based on publicly available feature information · Updated 2026

10+

Marketplaces Broadcasted

5X

More Buyers Reached

100%

Sale Guarantee
The TiqAssist Difference

What Most Cowboys Ticket Sellers Get Wrong — And How We Fix It

Season ticket resale has three predictable failure points. Here's what they are and how TiqAssist addresses each one.
❌  Issue
Listing on only one marketplace.
✅  Our Fix
Multi-marketplace distribution across 10+ platforms – reach 5x the buyers.
❌  Issue
Pricing based on what nearby seats are listed for. Pricing based on what nearby seats are listed for on only ONE marketplace
✅  Our Fix
Nearby seats are often priced inaccurately. We provide accurate ticket pricing by leveraging stadium-wide listing and sales trends, paired with our knowledge of your seats' value relative to the entire AT&T Stadium.We leverage listings AND sales data from multiple marketplaces. Also, our data has the actual price the seller listed the tickets for, i.e. not a price that is inflated by marketplace buying fees.
❌  Issue
Forgetting to reprice your tickets.
✅  Our Fix
Real-time repricing based on listings and sales data from multiple marketplaces. TiqAssist keeps you priced competitively and maximizes your resale value.

Season ticket resale is more work than it looks

Let TiqAssist help you price smarter, reach more buyers, and reduce the
stress of managing your Dallas Cowboys season.
Get Started →
What Sellers Say

Trusted By NFL Season Ticket Holders

Real feedback from real season ticket holders using TiqAssist to manage their NFL season ticket resale.
"You give me great prices on my tix with little hassles. You make my life a little bit easier. "
— NFL Season Ticket Holder
"A fantastic and easy way to unload tickets I'm not going to use, all while getting a very good price."
— NFL Season Ticket Holder

3,000+

ACTIVE
SELLERS

$60M+

TOTAL TICKET SALES

10+ YEARS

SERVICING SEASON TICKET HOLDERS
COMMON QUESTIONS

Cowboys Ticket Resale FAQ

The questions Cowboys season ticket holders ask most — answered directly.
TOP QUESTIONS
ADDITIONAL QUESTIONS
Resources

More Ticket Selling Resources

Related guides and articles to help you get the most from your Cowboys season tickets.
Articles
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  • We price each of your Cowboys games for free
  • Commission waived on first listing*
  • Listed on 10+ marketplaces
  • Sale guaranteed on every ticket**


*Third-party marketplace fees (e.g. StubHub, Ticketmaster) still apply.
**Does not apply to tickets where the user set a floor price.

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