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Best Tips for Selling NHL Tickets

by | Oct 30, 2021 | NHL, Season Tickets

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It’s an exciting time of the year for NHL season ticket holders as their teams begin the journey to vie for the Stanley Cup! 

NHL playing hockey

We know most season ticket holders can’t make it out to all the home games in the NHL schedule, so resale is a necessity. That’s understandable – whether it’s weekday NHL games that end too late at night, weekend commitments, or you need to resell the most valuable NHL games to finance your season ticket investment.

On top of that, a multitude of newer ticket resale marketplaces has gained traction with buyers over the incumbent NHL Ticket Exchange. The particular marketplace that you choose to list on may have fewer buyers than it used to. In the best-case scenario, you are only reaching 30% of buyers by listing on only one marketplace which makes ticket resale more time-intensive, stressful, and challenging. TiqAssist’s technology broadcasts to 10+ marketplaces to reach 4x the buyers.

List Your NHL Tickets As Soon As Possible

Being on the marketplace sooner will maximize your sale price

Try to list your tickets as far out from the event as possible. Most season ticket holders either overprice their tickets and/or list too close to the event. That leads to a lot of tickets being on the marketplace leading up to the game, which often causes tickets to sell for below cost as sellers undercut each other.

Supply the hype, and list your early week games with low-resale value first.

These games tend to see high supply as the game approaches because season ticket holders don’t want to go, and there is rarely any demand on the buyer-side. Best to get out ahead of the falling prices and sell early, particularly if you are listing on the NHL Ticket Exchange.

If your team looks like they will fall out of playoff contention, list your tickets asap.

Once the team loses sight of playoffs, fans lose interest which leads to high supply and low demand, and prices tank.

Price low-value hockey games to move quickly

Do not compare with tickets on the ‘defend’ side.

If you have seats on the attacking side (home team shoots twice) when trying to price your tickets only compare to seats on the “attack” side.  Vice versa if you have tix on the ‘defend’ side. 

Avoid hitting the price floor. 

Certain NHL teams employ “price floors”, where you are not allowed to price your tickets below a certain price point. Teams employ this so that season ticket holders don’t undercut the team’s unsold tickets.

If your team does have price floors, all the more reason to price your tickets to move quickly. Oftentimes, the true resale value of your tickets will go below the price floor, and you will be stuck with the tickets.

Your only alternative option is to list your tickets on the marketplaces that are not official resale partners of the team (the NHL Ticket Exchange), as they most likely will not implement the price floor.

hockey player sliding on ground

Pay Off Your NHL Payment Plan

Payment plans get in the way of you listing your tickets at the right time.

While a 0% interest payment plan seems great on the surface, you can’t list tickets through the NHL Ticket Exchange if the game has not been paid in full. Delaying reselling your listings can cost you significantly in the end via the lower resale prices that you are likely to encounter as the game nears.

Closing Thoughts

Reselling NHL tickets is a reality for most season ticket holders and has become more challenging over the years as more resale marketplaces have emerged.  Your best shot at success is listing as far in advance as possible and following our pricing tips above.

These tips were written by our selling experts. Follow us on social media to get more up-to-date information and the latest tips to give you an edge when selling tickets.

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If you enjoyed this article, you’ll love having TiqAssist’s selling experts and technology fully manage your ticket resale for you. Just click “List” for any game on your personalized dashboard and you’re done!

Visit us at TiqAssist.com.

To learn more about best practices around ticket resale and the top ticket resale marketplaces,

Read our recent blog article on How to Resell Tickets Online.

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