Tickets listed for resale with TiqAssist may appear on marketplaces above face value.
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New from TiqAssist:

AMP Pricing Technology

Leveraging years of sales and listings data, we’ve built the most accurate ticket pricing model we’re calling AMP.

We’ve began rolling AMP pricing out to teams with our largest client base. Below, we breakdown the strategy that AMP uses and how it will improve your overall ticket resale.

🚫 AMP Does Not Price Only Based on Nearby Seats

The problem with relying too heavily on nearby listings is that they tend to be priced inaccurately:

  • Many sellers do NOT adjust their price to the current market.

  • Many sellers try to recoup face value, even if the true market value is below face.

  • Listings that are still available on the marketplace, by definition, have not sold. They likely don’t represent the “going rate” as the true market-clearing price can be much lower.

🏟️ AMP Leverages All of the Stadium’s Listings

The main differentiators with the AMP pricing model:

  • Using years of pricing data, AMP calculates the historical price relationship between your seats and every other row in the stadium.

  • That allows us to price each game leveraging the entire stadium’s pricing data, while reflecting the value of your specific seats. AMP is much more data-driven than just comparing a handful of nearby listings.

📊 AMP Adjusts Prices Based on "Sell-Through Rate" and "Time to the Event" Data

“Time to Event” Pricing Adjustments:

  • The further out the game is, the higher AMP will price tickets. This pricing strategy is driven by our tracking of historical resale value trends.

  • As game day approaches, if we don’t have a signal that prices may go up, AMP gradually lowers the price.

“Sell-Through Rate” Pricing Adjustments:

One of the benefits of managing over $15M in tickets annually is that we get a very strong signal on the market for every game. This allows us to react quickly to emerging trends on a game-by-game basis. At the same time, we’re also looking at the speed of your ticket sales, to ensure your listings are selling at the appropriate pace.

In summary:

  • If the rate of sales is slower than we expect → AMP lowers your prices.

  • If the rate of sales is faster than expected → AMP raises your prices.