NHL SEASON TICKET RESALE

How do I price NHL tickets on a resale marketplace? 

First, look at comparable resale listings.  Comparable resale listings are seats that are similar or closer in distance to center ice and four rows behind you or closer to the ice. If you have seats on the “home team attacks twice” side, you will not want to compare to the “visiting team attacks twice” side, and vice versa. Find the cheapest seats that meet that criteria, then price above or below based on the below information.

Second, you can gauge the direction of the market and whether to price below or above the competition based on the following attributes. The more negatives apply to the game, the lower you should price your tickets because it’s extremely likely the tickets will drop in price even more.

Negatives:

• Selling within one month of the game. The closer the game, the lower the prices will be in general
• Home team is likely not going to the playoffs or underperforming expectations
• Key injuries to either the home team or the visiting team
• Monday/Tuesday/Wednesday games. Monday being the worst, Tuesday second worst
• Low resale value opponents
  • Lottery pick team, minimal legacy, doesn’t draw well on the road
  • Examples (the worst resale teams shown first): Arizona Coyotes, Carolina Hurricanes, Florida Panthers, San Jose Sharks, Ottawa Senators, New York Islanders
• The game is part of a home back-to-back, a long homestand, or 3 home games in 4 days type situation
• Bad weather
• Day games
• Games on a Sunday during the NFL season

Positives:

• Selling more than one month from the game. The further away from the game, the more you can sell your tickets for in general
• Home team is performing to or better than the expectation going into the season
• Opponent is performing to or better than the expectation going into the season
• Great resale value opponents
  • Either they are a legacy team, have superstars, a deep fanbase, or are a championship contender
  • Examples (the best resale teams shown first): Pittsburgh Penguins, Washington Capitals, Chicago Blackhawks, Tampa Bay Lightning, Boston Bruins, New York Rangers, Toronto Maple Leafs
• Friday/Saturday/Sunday games (Saturday being the best)
• Rivalry game

What other tips are there for selling NHL tickets?

The schedule release is the best time to list tickets, as it’s a full-on seller’s market. There are very few tickets available for sale, so not much competition. At the same time, there is a spike in demand from the die-hard fans that are willing to pay top dollar to secure the big game tickets. Low supply + high demand = high sales prices.

To learn more about best practices around ticket resale and the top ticket resale marketplaces, read our blog articles on “Best Tips for Selling NHL Tickets” and “How to resell tickets online.”

Which marketplaces do buyers usually use for buying NHL tickets?

The top resale marketplaces that NHL buyers go to are pretty evenly split between Stubhub, SeatGeek, Ticketmaster, AXS, and VividSeats.

How do I list NHL tickets?

For expert tips on how to sell NHL tickets on your favorite marketplace, read our blog article “How to Sell Tickets Online.”

Why should I sell my NHL tickets with TiqAssist?

• Tickets are listed on every major ticket resale marketplace, so you reach 100% of buyers and can get 10-15% higher resale prices on average.
• TiqAssist selling experts fully manage the resale process for you, all you do is click “List” on the games you want to sell.
• All tickets listed with TiqAssist are guaranteed to sell.  If the tickets have not sold 3 days prior to gametime, TiqAssist will offer to purchase the tickets at fair-market value.