How to Renew Season Tickets: Best Tips for Deciding Whether or Not to Renew

Season ticket ownership is a path with many doubts along the way. Certain seasons can leave season ticket holders wondering, “should I renew my season tickets?”

Don’t fret, we are here to provide better and more exciting options when deciding whether to renew season tickets.

How to Renew Season Tickets

Teams often reach out to their season ticket holders before the season ends to see how many are planning to renew season tickets for the next season. Check your email inbox to see if your team has reached out about the renewal process. If not, call or email a season ticket representative directly to ask what the process and timeline to renew season tickets will be.

Team ticketing websites often also have information about how to renew season tickets for the next season. Check your team’s ticketing page for potential updates as well.

If you’re renewing season tickets for next season, consider using TiqAssist to help manage the games you can’t make it to. TiqAssist prices your entire season for free. You select the games to sell, and we broadcast your seats on 10+ marketplaces with our advanced pricing algorithms. Learn more about TiqAssist.

Should I Renew My Season Tickets?

When deciding whether or not to renew season tickets, consider:

• How many games you attended last season
• How you managed ticket resale for the remaining games last season
• How your personal finances have changed since last season
• What changes your team has made last season
• If upgrading to better seats would enhance your experience

Here are some other tips if you’re on the fence about whether or not to renew season tickets:

1: Find someone to take over your season tickets for the time being (a year, or longer)

Season tickets are hard to come by, especially closer to the field, court, or ice. If you choose to give up that opportunity, the chances of obtaining premium seats again are extremely low.

We recommend season ticket holders speak to others within their social circle or network to share the experience. Between two or more fans, the percentage of games managed decreases drastically. This option allows for both a formal and informal arrangement, depending on the season ticket holder. Flexibility stands as key, specially for fans not willing to make a permanent decision on the future of their seats. 

Some teams, like the Packers, for example, have strict policies about who season ticket holders can transfer their seats to. Check in with your team’s policies when deciding whether to renew season tickets.

2: Switch to seats that better meet your current situation

The annual Seat Upgrade window is a great opportunity to adjust season ticket packages to fit a current situation. Here are various options to pursue in that call: 

• If a fan owns four or more seats, perhaps dropping down to two seats makes sense. Purchasing extra seats on the resale market for special games is always a viable option. 
• Downgrade to less expensive seats. This is far from a negative. This slight difference can unload a huge financial load. 
• Move to a smaller game plan, whether that is a half-season or smaller. 

3: Move on from your season tickets

Hopefully this is a last resort, but here is how to move on from having season tickets:

• If applicable, sell the seat license:

• Each team has an official marketplace for reselling a seat license. The volume of transactions on these marketplaces is generally low, so be prepared for this process to take possibly months. 
• Pro tip: by clicking around, the marketplace may provide a downloadable list of recent sales. This will help greatly when trying to determine the true market value of tickets, as season ticket holders generally list their licenses for unrealistic amounts. 
• If selling while the team is struggling, be prepared for the licenses to be selling for below cost. Chances are many season ticket holders are looking to exit as well, leading to a large supply of licenses to sell, and limited demand from buyers. 

4: Use a service TiqAssist to make season ticket resale simple

If you’re on the fence about renewing your season tickets, consider using TiqAssist to make season ticket resale simple. We broadcast your seats on 10+ marketplaces with one tap, and handle repricing with our advanced pricing algorithms. Learn more about TiqAssist.

TiqAssist stands to assist season ticket holders by bringing back the magic of sports. Do less, make more.