HOW TO SELL SPORTS TICKETS

What selling on your own looks like

Step-by-step guide to selling sports tickets

• 1
  Choose Your Selling Method

  These are the best ways to sell sports tickets:

  • Directly to friends/family – No fees, but a limited audience.
  • Online ticket marketplaces – Platforms like StubHub, SeatGeek, VividSeats, Gametime, and Ticketmaster’s resale platform connect you with buyers. Given the volume of different sites, listing on just one site gives you limited exposure.
  • Professional resale services – Companies like TiqAssist handle everything for season ticket holders, from pricing to listing to transferring tickets. They charge a commission but sav
• 2
  Price Your Tickets Competitively

  Pricing is critical to selling sports tickets. Research what your seats might sell for:

  • Consider game factors: opponent quality, day of week, weather (for outdoor sports), team performance, playoffs vs regular season
  • Check recently sold tickets (if available) not just current listings. Remember: current listings only represent tickets that no one has bought yet
  • Account for timing: ticket prices drop over time as game day approaches

  This is a time-consuming process that, given the variety of sites to buy and sell sports tickets, doesn’t even guarantee that season ticket holders will reach many buyers.

  With TiqAssist, season ticket holders just log in and tap the games they want to sell. We list tickets on 10+ marketplaces, handle repricing, and transfer the tickets for season ticket holders.

• 3
  Create Your Listing

  When listing on a marketplace, you’ll need to provide:

  • Game details (date, teams, venue)
  • Seat location (section, row, seat numbers)
  • Number of tickets
  • Your asking price
  • Delivery method (usually mobile transfer or PDF download)

  Take the time to list accurately – incorrect information can lead to cancelled sales and penalties. Season ticket holders can list on all major marketplaces with just a single tap thanks to TiqAssist.

• 4
  Reprice Over Time

  The ticket resale market changes constantly. To maximize your chances of selling:

  • Check your listings daily, especially as game day approaches
  • Lower prices if you’re not getting interest within a few days
  • Be prepared to drop prices significantly in the final week before the game

  With TiqAssist, we reprice sports tickets for our clients to ensure listings are always accurate to the current market.

• 5
  Transfer Tickets

  Once you sell your sports tickets:

  • You’ll receive a notification from the marketplace
  • Transfer the tickets through your original ticket provider’s app (Ticketmaster, AXS, etc.) to the buyer’s email provided by the marketplace
  • Complete the transfer within the required timeframe (usually 24-48 hours)
  • Confirm the transfer in the marketplace to release your payment

  With TiqAssist, we transfer tickets to buyers directly, saving season ticket holders time and stress.