NBA | Last updated on November 14th, 2025 | 9min read
How to Sell NBA Tickets (2025)
Written by
Chris Babu
The
Easiest Way
Fastest Way
Smartest Way
to Sell NBA
Season Tickets
Welcome to the 2025-2026 NBA Season
It’s an exciting time of the year for NBA season ticket holders, with another slew of trades moving superstar players around the league.
The talent level across the Western Conference and Eastern Conference has exploded, making every night interesting to watch. It seems the NBA’s efforts against tanking are working, as there are fewer teams than in years past fielding non-competitive (and non-interesting) rosters. How does this change how to sell NBA tickets?
Table of Contents
Key Dates for the NBA Season
When does the NBA schedule come out?
The NBA schedule release occurs in mid-August, with the most recent schedule release taking place on 08/14/2025. This is the optimal time to sell NBA tickets.
When does the NBA season start?
NBA Opening Night will take place on Tuesday, 10/21/25. Here are some other key dates for the NBA season to know to sell NBA tickets:
Tuesday, October 21: The start of the 2025-2026 NBA regular season.
Friday, October 31: Start of the Emirates NBA Cup
Tuesday, December 16: Emirates NBA Cup Championship
Thursday, December 25: Christmas Day games have become must-see TV for NBA fans.
February 13-15, 2026 NBA All-Star weekend in Los Angeles.
Sunday, April 12, 2026: The final day of the NBA regular season.
How to Sell NBA Tickets – When to Sell?
Listing as early as possible gives you the best chance of hitting each of the following sales spikes. Here are some of the best times to sell NBA tickets:
1. Immediately After the Schedule Release
The best time to list NBA tickets is immediately after the NBA Schedule Release in August. There are fewer listings to compete against, and eager buyers who aren’t price sensitive. This period tends to have the highest historical sale prices. Being on the market this early also means sellers have more time before decreasing prices to ensure a sale.
2. Before the Start of the Preseason
Another one of the best times to list NBA tickets is early October with the start of the preseason. Listing at this time gets your tickets on the market right before buyers begin to purchase regular season tickets. It also gives you more time to be on the market before decreasing your prices to ensure a sale.
3. Before the NBA Regular Season Begins
If you can’t list your tickets before the start of the preseason, try to get them listed before the NBA regular season begins. Historical data shows that sale prices tend to decrease as gameday approaches. Avoiding the dips that come with regular season injuries and negative performance on the court reduces your chances of a low sale price.
How to Sell NBA Tickets – Pricing Tips
Look at Similar Seats
You can price check your NBA tickets by finding listings that are:
1) Similar or closer in distance to midcourt
2) Five rows behind you or closer to the floor
If you have seats near the home bench, look at seats on the home side of the court. The same goes for visitor-side seats. Seats on the side of the court with the player’s benches carry a slight premium, so don’t compare those seats to seats on the other side of the court.
Find the cheapest seats that meet the above criteria, then price above or below based on the below information.
Bundle 3+ seats together and get a premium.
It’s harder to find three or more seats together relative to a pair, so buyers need to generally pay a premium of 10-15% for three seats together. If you can sell five or six seats, you might command as much as a 30% premium over a pair. Buyers looking for that many seats typically plan ahead, which means buying when prices are higher in the life cycle of a ticket.
If you have three or more seats and can’t find comparable seats to price against, consider looking at a comparable pair of seats and pricing 15-30% above that pair.
Compare the Ticket Marketplace Prices
Ticketmaster, Stubhub, and other marketplaces can have wildly different prices. Sometimes one marketplace doesn’t have much supply on-hand, which can lead to prices that are unrealistically high.
The marketplace with the higher number of listings for your team is likely to be a better proxy of what the true market value of the tickets.
How to Sell NBA Tickets – Factors that Impact Sales
Watch out for these factors, and you will be able to predict the price direction of tickets with much greater accuracy. We sort out these factors into negatives and positives to make it easier to decide how to sell NBA tickets. The negative factors can drive the price down, so you should likely price your tickets lower preemptively to get a sale before further selling pressure kicks in. On the opposite side, the positives are great for the price.
Negatives:
Selling within one month of the game. The closer the game, the lower the prices will be in general
The home team is likely not going to the playoffs or underperforming expectations
Key injuries to either the home team or the visiting team
Monday/Tuesday/Wednesday games. Monday being the worst, Tuesday second worst
Low resale value opponents
Lottery pick team, minimal legacy, doesn’t draw well on the road
The game is part of a home back-to-back, a long homestand, or 3 home games in 4 days type situation
Bad weather
Day games
NBA games on a Sunday during the NFL season
Positives:
Selling more than one month from the game. The further away from the game, the more you can sell your tickets for
The home team is performing to or better than expectations going into the season
Great resale value opponents
Either a legacy team, superstars, deep fanbase, or championship contender
Rivalry game
Big holiday
Friday/Saturday/Sunday games (Saturday being the best)
The opponent is performing to or better than expectations going into the season
How to Sell NBA Season Tickets
Season ticket holders must understand the difference between “Face Value” and “Resale Value” when striving to sell NBA tickets.
What is Face Value?
There are two types of face value that teams provide: “Average Face Value” and “Variable Pricing”. Both are usually determined in the previous NBA season, so they don’t reflect the current resale value.
Average Face Value
Simply what you paid per ticket (total cost ÷ number of tickets). This version of face value is the most problematic when determining resale value, as it doesn’t capture how demand varies for each game.
Variable Pricing (Dynamic Pricing)
Some teams assign different face values for each game based on expected demand. You will see the best game of the season be worth up to 5 times the worst game of the season.
Figures above are illustrative of how face value and variable pricing differ; your team may vary.
What is Resale Value (Market Value)?
Resale value is the most important number to understand for season ticket holders trying to manage and sell NBA tickets. This is what a buyer would actually pay for your seats right now.
Face Value is a static number usually determined in the previous season, while Resale Value is a real-time number that factors in current ticket supply and demand, key injuries, home and away team performance, and how close to the game you are selling.
Adding “Resale Value” to the previous chart, you can see that Resale Value has even more variation than Face Value. And if you sell NBA tickets too late, it’s possible the Resale Value is a fraction of Face Value.
List Season Tickets on “Release Day” of the NBA Schedule
It’s a seller’s market.
Early buyers will pay more.
No impact from player injuries.
Fan excitement peaks.
For season ticket holders, as much time as possible should be spent trying to sell NBA tickets on the NBA schedule release day. Try to plan out the games you plan to attend immediately and sell the basketball tickets for the other games.
Following this advice will help you maximize the price you can get for your tickets.
List your tickets as far out from the event as possible. On schedule release, there will be significantly higher buyer volume which will allow for higher season ticket pricing. There will be plenty of die-hard fans or planners who want the certainty of having the tickets in hand, particularly for the hottest games of the year.
You’ll get a premium over the others who have NBA tickets but haven’t gotten around to listing their tickets or are waiting until closer to the game when they know whether they can attend or not. That means at the NBA schedule release there’s extremely limited supply and very high demand, which leads to a seller’s market. It will be easiest to resell NBA tickets at this time.
Additionally, you want to avoid negative factors that may come up and impact ticket pricing. For example, player injuries that happen on either the home team or the visiting team. Whether it’s a superstar that is injured or resting, that could reduce the value of the ticket in half or more.
If you are unable to list around the schedule release, we recommend selling at least five weeks in advance of the game. This is because most sellers list one to four weeks before the game, so you’ll want to get out in front of these sellers before they flood the market with inventory.
Also, sellers start feeling the time crunch as the game nears, at which point it’s a race to the bottom as sellers undercut each other. It will be much harder to resell NBA tickets at this time.
List early games and low-resale value opponents first
The earlier games typically see less hype, so you may want to consider listing these tickets lower than normal as these games have less buyer demand. If you know you are unlikely to attend these games, best to get out ahead of the falling prices and sell early.
Get your 2nd half tickets listed ASAP if your team may fall out of playoff contention.
Once the team loses sight of the playoffs, fans lose interest which leads to high supply and low demand, and prices tank.
Pay off your payment plan as soon as possible.
While a 0% interest payment plan seems great on the surface, you can’t list tickets that are not paid in full. Delaying reselling your listings can cost you significantly in the end via the lower resale prices that you are likely to encounter as the game nears.
The New Way to Manage NBA Season Tickets
As exciting as the NBA is right now, we know most season ticket holders can’t make it out to all the home games in the NBA schedule, so selling tickets through resale marketplaces is a necessity. That’s understandable – whether it’s weekday NBA games that end too late at night, weekend commitments, or you need to resell the most valuable NBA games to finance your season ticket investment.
Built for Sports Fans, By Sports Fans.
If you ever thought to yourself, “why do I spend so much time managing my tickets? Why isn’t there a solution for this?”
We thought the same thing, so we made TiqAssist.
Your tickets reach 100% of potential buyers through simultaneous listing on Ticketmaster, StubHub, Seatgeek, VividSeats, Gametime, TickPick, and other exchanges. No accidental double-selling of tickets. No marketplace sells more than 20% of our tickets, underscoring how important it is to list on all the top marketplaces. Our NBA Selling Breakdown graphic goes into more detail on which marketplaces buyers go to in order to buy our tickets.
Your ticket prices are automatically updated to sell for the highest price possible and you get a bird’s eye view with a dashboard of all your ticket listings in one place.
Saving you a ton of time and earning you more with automatic pricing.
On top of all this, TiqAssist guarantees that your ticket will sell. So you can have complete peace of mind and never lose out over tickets.
Built for sports fans, by sports fans, we want you to spend less time on your tickets and more time enjoying the game along with us!
Summary
Reselling NBA tickets has become more challenging as more marketplaces flood the resale market. Your best shot at success is listing as far in advance as possible and following our pricing tips above.
These tips were written by our selling experts. Follow us on social media to get more up-to-date information and the latest tips to give you an edge when selling tickets.
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To learn more about best practices around ticket resale and the top ticket resale marketplaces, read our blog article on “How to resell tickets online.“
If you enjoyed this article, you’ll love having TiqAssist’s selling experts and technology fully manage your ticket resale for you. Just click “List” for any game on your personalized dashboard and you’re done!
Learn more about how to sell NBA Basketball tickets for your favorite teams here.
